Director of Marketing & Communications

ESSENTIAL FUNCTIONS:  To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation. 

• Work collaboratively with division director, corporate marketing and communications teams and local leadership to develop annual plan that strengthens local brand position and reputation and drives patient acquisition and growth.
  
  
• Develop and implement strategies including internal communications (employees and physicians), public relations, earned media, owned media, sponsorships and community events.
  
  
• Coordinate advertising and paid media strategies with corporate marketing department with emphasis on targeted digital B2C and B2B media and engagement campaigns.
  
  
• Maintain digital platforms for hospital and practices, including websites, social media, physician directory and online listings to ensure information is up-to-date, compliant and consumer-oriented at all times.
  
  
• Support online reputation management program.
  
  
• Foster community relations and partnerships on behalf of the hospital and in support of the hospital’s growth initiatives and reputation management
  
  
• Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.

• Serve as media contact, spokesperson, and Facility Public Information Officer (PIO) as appropriate, coordinating strategy with division director and corporate communications team for more complex situations.
  
  
• Meet regularly with CEO, hospital and medical group leadership, and growth & outreach liaison to ensure alignment on market priorities, market share, market dynamics, identify new growth strategies and mitigate reputational risk.
  
  
• Provide regular reporting of activities, key initiatives, performance indicators, and metrics for leadership and stakeholders.
  
  
• Monitor patient acquisition and engagement tools and platforms, including provider referral lines and health risk assessments.
  
  
• Manage annual department budget in partnership with corporate marketing team.
  
  
• Support the corporate communications and marketing departments on additional enterprise projects and tasks, as needed.

Regular and reliable attendance.

Perform other duties as assigned.

Additional Information:

Position primarily serves both internal and external customers.

Access to and / or works with sensitive and / or confidential information.

Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA).  Skilled in the application of policies and procedures.  Knowledge of Business Office Standards and Recommended Practices.

KNOWLEDGE, SKILLS & ABILITIES: The requirements listed below are representative of the knowledge, skills and/or abilities required.

Education: Bachelor's Degree (Journalism, Communications, Marketing or Public Relations-related field)

Experience: Minimum 5 years of related experience

Skills and Abilities:

Business Mathematical Skills -- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.

Moderate Computers Skills: Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, cloud-based technologies, content management systems, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.

Moderate Communication:  Regularly uses moderately complex oral and written skills.  May train others in functional areas, interact with others and make presentations to department or middle management.

Varied Business Problems -- Problems are varied and complex, requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills, general precedents and practices.

Department Specific Impact -- Decisions impact the management and operations within a department. May contribute to business and operational decisions that affect the department.

Moderate Independent Judgement -- Results are defined; sets personal goals and determines how to achieve results with few or no guidelines to follow; supervisor/manager provides broad guidance and overall direction.

Project Management -- Handle multiple projects simultaneously including task delegation, project oversight, and resource allocation.