Director, Business Development and Marketing

Who We Are: 

People are our passion and purpose. Come work where you are appreciated for who you are not just what you can do. Bourbon Community Hospital, a 58-bed acute care facility, is proud to offer our community the latest in technology in a quiet hometown atmosphere. Our patients are our friends, our neighbors, and our family. We provide the highest quality of care to our patients in over 20 specialty areas. 

Where We Are: 

Bourbon County is home to beautiful horse farms, expansive golf courses, one of Kentucky's oldest drive-in theaters, winding waterways, beautiful historic architecture and historic attractions. Here spend the day enjoying Horses-History-and Hospitality. There is even a 20' tall Eiffel Tower!   

Why join us

We believe that investing in our employees is the first step to providing excellent patient care. In addition to your base compensation, this position also offers:   

• Comprehensive Benefits: Multiple levels of medical, dental and vision coverage for full-time and part-time employees. 
• Financial Protection & PTO: Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off. 
• Financial & Career Growth: Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match. 
• Employee Well-being: Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs). 
• Professional Development: Ongoing learning and career advancement opportunities. 
• Opening a Brand-New Hospital: Join a team of accomplished leaders to open a brand-new hospital, built from the ground up with cutting edge technology and equipment. 

Essential Functions:

This position designs and maintains a system for strong relationships with Managed Care Providers, Medicare, Case Managers, other payers, and appropriate hospital personnel to accomplish the development and maintenance of a strong and successful patient referral network, and beneficial reimbursement arrangements. The Director of Business Development is responsible for the overall management of the Marketing and Admission Team.

Reports to:  Market Director, Operations

FLSA:  Non-exempt 

What you will do:

• Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded. The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) and action plans to evaluate the effectiveness of the Clinical Liaison Team. The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met.
• Ensures comprehensive external information is gathered on a continual basis with regard to markets, customers and competitors.
• Will be the managing director over the clinical liaison and admissions teams.
• Must have a strong understanding and ability to work in all business development roles, as needed.
• Develops and manages the marketing department's operating budget.
• 80%-90% travel
• Ability to drive census

Non-Essential Functions: 

Perform other duties as assigned. 
- Attends and participates in staff meetings, in-service, projects and committees as assigned. 
- Adheres to and supports policies and procedures of the STRHS. 
- Works scheduled shifts including overtime, when necessary. 
- Accepts all call schedule as directed. 
- Maintains a neat and professional appearance in compliance to the existing dress code. 

Minimum Qualifications: 

• Education: Bachelor's Degree  
• Behavioral Health Background preferred
• Requires critical thinking skills, decisive judgment and the ability to work with minimal supervision. Must be able to work in a stressful environment and take appropriate action. 
• Handle with Care to be received within 30 days of orientation and kept annually. 

 EEOC Statement: 

Bourbon Community Hospital is committed to providing Equal Employment Opportunities for all applicants and employees and complies with all applicable laws prohibiting discrimination against any employee or applicant for employment because of color, race, sex, age, religion, national origin, disability, genetic information, gender identity, sexual orientation, veterans' status or any other basis protected by applicable federal, state or local law. 

Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 additional sites of care across the healthcare continuum, such as acute rehabilitation units, outpatient centers and post-acute care facilities. We believe that success is achieved through talented people. We want to create places where employees want to work, with opportunities to pursue meaningful and satisfying careers that truly make a difference in communities across the country.