Director, Business Development and Marketing

UC Davis Health Rehabilitation Health Hospital

Job Title: Business Development and Marketing Director
Job Type: Full-time

Your experience matters 
At UC Davis Rehab Hospital, we are committed to empowering and supporting a diverse and determined workforce who can drive quality, scalability, and significant impact across our hospital and communities.

What we offer 
Fundamental to providing great care is supporting and rewarding our team. In addition to your base compensation, this position also offers: 
-    Comprehensive medical, dental, and vision plans, plus flexible-spending and health- savings accounts
-    Competitive paid time off 
-    Income-protection programs, such as life, accident, critical-injury insurance, short-and long-term disability, and identity theft coverage
-    Tuition reimbursement, loan assistance, and 401(k) matching
-    Employee assistance program including mental, physical, and financial wellness
-    Professional development and growth opportunities

How you'll contribute

The Director of Business Development is responsible for the planning and execution of strategic marketing, admissions growth, and referral development efforts for the facility. This leader directs the Clinical Liaison and Admissions teams and develops data-driven business plans to increase patient census and expand market presence.

Essential Functions

• Develop and implement a comprehensive business plan targeting census and payer mix growth, updated quarterly to reflect progress and adjustments.
• Provide leadership and oversight to Clinical Liaison and Admissions teams.
• Maintain a database system for market analytics, including community demand, utilization trends, referral patterns, and competitor analysis.
• Ensure patient referrals are clinically appropriate and support families in informed admission decisions.
• Design and execute annual and as-needed marketing plans aligned with long- and short-term facility goals.
• Collaborate with managed care organizations, physicians, and internal leaders to develop joint business plans, feasibility studies, and new service line strategies.
• Serve as a liaison with referral sources, case managers, and managed care providers to drive revenue while maintaining a focus on quality care.
• Perform other duties as assigned.

Additional Information

• Role requires a strong background in healthcare business development, leadership, and data analytics.
• Frequent external engagement with referral networks, physician groups, and payers is expected.
   

Minimum Requirements

Education: 

• Bachelor's degree in Business, Marketing, or Clinical discipline required; MBA preferred.

Experience: 

• Minimum five years of healthcare management experience preferred.

Certifications: 

• Valid driver's license and clean driving record required.

Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 additional sites of care across the healthcare continuum, such as acute rehabilitation units, outpatient centers and post-acute care facilities. We believe that success is achieved through talented people. We want to create places where employees want to work, with opportunities to pursue meaningful and satisfying careers that truly make a difference in communities across the country.