Director of Business Development (DBD)

Schedule: Full Time, Days

Your experience matters

Centra Rehabilitation Hospital is part of Lifepoint Health, a diversified healthcare delivery network with facilities coast to coast. We are driven by a profound commitment to prioritize your well-being so you can provide exceptional care to others. By joining our team, you're embracing a vital mission dedicated to making communities healthier ®. Join us on this meaningful journey where your skills, compassion and dedication will make a remarkable difference in the lives of those we serve.

Come join us in our journey of opening a brand-new hospital!

More about our team

Centra Rehabilitation Hospital is a brand-new 50 bed inpatient rehabilitation facility opening in 2026. We offer high-quality, compassionate care for a wide variety of patients in need. Our teams provide evidence-based, transformational care for a broad range of mental health concerns in a compassionate, comfortable environment.

How you'll contribute 

A Director of Business Development who excels in this role:

• Develops the hospital's comprehensive business development plan, in conjunction with CEO and senior hospital personnel. 

• Hires, trains and assesses the ongoing effectiveness of business development personnel; develops accountability processes to measure their business development activity. 

• Develops referral source target categories and strategies for prioritizing efforts to reach referral sources; utilize 360 and other methods to obtain feedback on referral source relationships. 

• Identifies appropriate metrics; creates reports which analyze and communicate effectiveness of efforts. 

• Takes an active role in identifying the geographic scope of the market and need for specific programming in the hospital area; monitors market competition. 

• Develops annual budget and process for measuring effectiveness of marketing expenditures. 

• Develops and implements community workshops and seminars, as appropriate. 

• Collaborates closely with Care Coordination Department on data collection, referral source tracking and follow up, call quality and assessment outcomes. 

• Ensures marketing materials and collaterals are effective in delivering message and meet quality standards. 

Why join us 

We believe that investing in our employees is the first step to providing excellent patient care. In addition to your base compensation, this position also offers: 

• Comprehensive Benefits: Multiple levels of medical, dental and vision coverage for full-time and part-time employees.
• Financial Protection & PTO: Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.
• Financial & Career Growth: Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.
• Employee Well-being: Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).
• Professional Development: Ongoing learning and career advancement opportunities.
• Brand new facility: Brand new hospital, built from the ground up, with cutting edge equipment and technology!

What we're looking for

Applicants should possess the following qualifications and skills:

• Education: Bachelor's degree in marketing, business administration or related field 

• Experience: Previous experience in health care business development required. A knowledge of psychiatric and chemical dependency treatment principles preferred. 

• License: Valid driver's license and a favorable Motor Vehicle Report (MVR), along with proof of insurance when using own auto. 

• Additional Requirements: Must show proof of automobile insurance. 

About Us 

Centra  Rehabilitation Hospital is a 50-bed inpatient rehabilitation facility committed to offering exceptional care to the Lynchburg community. We are part of Lifepoint Health, a diversified healthcare delivery network committed to making communities healthier® with acute care, rehabilitation, and behavioral health facilities from coast to coast. 

EEOC Statement

Centra Rehabilitation Hospital is an Equal Opportunity Employer. Centra Rehabilitation Hospital is committed to Equal Employment Opportunity for all applicants and employees and complies with all applicable laws prohibiting discrimination and harassment in employment.

Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 additional sites of care across the healthcare continuum, such as acute rehabilitation units, outpatient centers and post-acute care facilities. We believe that success is achieved through talented people. We want to create places where employees want to work, with opportunities to pursue meaningful and satisfying careers that truly make a difference in communities across the country.