Manager of Marketing and Communications

Manager of Marketing and Communications

Your experience matters:

Central Carolina Hospital is part of Lifepoint Health, a diversified healthcare delivery network with facilities coast to coast. We are driven by a profound commitment to prioritize your well-being so you can provide exceptional care to others. Join us on this meaningful journey where your skills, compassion and dedication will make a remarkable difference in the lives of those we serve.

Central Carolina Hospital is a 137-bed acute care hospital that has been offering exceptional care to the Lee County community for over 115 years. We are proud to be recognized by Joint Commission as a Primary Stroke Center and by the American College of Cardiology as a Chest Pain Center. We have also earned Heart Failure Accreditation from the American College of Cariology. In 2024, we received the American Heart Association's Get with The Guidelines Stroke Rural Recognition Silver Award.

How you'll contribute:

The Manager of Marketing and Communications is responsible for development and oversight of marketing and communications strategies, working collaboratively with all departments to ensure all collateral materials, advertisements, communications and activities accurately reflect and support Lifepoint brand and message expectations.  

To perform this job, an individual must perform each essential function satisfactorily with or without reasonable accommodation:

• Develop marketing and communications strategy using data-driven, organizational best practices
• Develops and implements marketing and communication plans, including:
  • Website and social media
  • Internal communications
  • Public relations/earned media
  • Paid media strategies (traditional, digital and CRM)
  • Community and EMS newsletter
  • Coordination/engagement of sponsorships and in community events
• Manage digital platforms for hospital and practices, including websites, social medica, physician directory and online listing
• Produces monthly report detailing summary of metrics and activities 
• Serves as Facility Public Information Officer and coordinates crisis communications with HSC
• Serve as advertising conduit with local hospital leadership and HSC marketing

What we offer:

We believe that investing in our employees is the first step to providing excellent patient care. In addition to your base compensation, this position also offers:

Comprehensive Benefits: Multiple levels of medical, dental and vision coverage with medical plans starting at just $10 per pay period tailored benefit options for part-time and PRN employees, and more.

Financial Protection & PTO: Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.

Financial & Career Growth: Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.

Employee Well-being: Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).

Professional Development: Ongoing learning and career advancement opportunities.

Qualifications and requirements:

• Bachelor's degree in journalism, Communications, Marketing or Public Relations preferred
• A minimum of 3 years of related experience is preferred

"We are an Equal Opportunity Employer. We are committed to Equal Employment Opportunity for all applicants and employees and comply with all applicable laws prohibiting discrimination and harassment in employment."