Director, Business Development Resource - IRF

JOB SUMMARY:

The Resource DBD can expect to spend at least 75% of their time in the field on assignments throughout the US. This position will require the candidate to travel to the required location on a weekly, and as needed basis. This position is a full-time/salaried role.
The Resource Director of Business Development is responsible for the development and implementation of business and marketing plans for the assigned hospitals. The Resource Director of Business Development is responsible for the overall management of the Marketing and Admission Team. They will be required to analyze and create strategic plans for upcoming deployments to best meet the facility's needs. Works alongside the New Start Implementation Team to help hire, onboard, and train new DBDs, as well as work to create the initial market development plan. This position also is required to assist with Physician recruitment, initial open's patient selection plan, and survey readiness.

QUALIFICATIONS:

™¦ Bachelor's Degree in Business, Marketing or Clinical discipline.
™¦ MBA preferred.
™¦ Minimum of 5 years' experience in healthcare management preferred.
™¦ Previous experience as a DBD, or similar, highly preferred.
™¦ Excellent skills needed in forecasting, market-based planning, communications and public relations.
™¦ Valid driver's license and clean driving record

ESSENTIAL FUNCTIONS:

Job Specific:
™¦ Serves as interim DBD when vacancies arise and works alongside HR to recruit and interview new hires in the DBD role and CL role.
™¦ Must be able to remotely manage the facility in which you are serving, in accordance with their natural workday. (IE. Covering facilities from coast to coast and will need to work their schedule regardless of where your home base is)
™¦ Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded. The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) and action plans to evaluate the effectiveness of the Clinical Liaison Team. The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met.
™¦ Ensures comprehensive external information is gathered on a continual basis with regard to markets, customers and competitors.
™¦ Responsible for remote and on-site education of new DBDs and Clinical Liaisons.
™¦ Develops, organizes and maintains a data base system for decision support information including identification of community needs; demand forecasting; utilization of programs and services; competitive analysis; medical staff utilization trends. Utilizes software tools including the Kindred Hospital information systems together with internal data and external data base information for statistical analysis.
™¦ Ensures appropriateness of patient selection; assists patients/families in making informed admission decisions.
™¦ Create and implement comprehensive marketing plans and programs annually and on an as needed basis for the facility's long- and short-term goals.
™¦ Establishes planning links with other health care organizations and agencies in order to obtain research information. Evaluates opportunities for joint or shared programs, coordinates written data-oriented external agency surveys to gather best local information available.
™¦ Interfaces directly with managed care providers, key physicians and other program delivery personnel providing expertise in the development and implementation of business plans, situation analysis documents and feasibility studies to evaluate opportunities for new joint or shared program and/or service offering, and new product-line development, product enhancement and product differentiation in the competitive market environment.
™¦ Maintains a measure and tracking system delivering timely reports and presentations on a regular basis.
™¦ Provides specific feedback on performance achieved on an ongoing basis to CEO/COO/Senior Directors.
™¦ Assist the Regional Leadership team with mentorship, remote assistance, and other necessary duties for the DBD role.
™¦ Other duties as assigned

Company Specific:
™¦ Adheres to dress code, appearance is neat and clean and wears appropriate identification while on duty
™¦ Completes annual health, safety, and education requirements. Maintains professional growth and development.
™¦ Maintains confidentiality of all patients and/or employee information to assure patient and/or employee rights are protected.
™¦ Demonstrates knowledge of the principles of growth and development over the life span and the skills necessary to provide age-appropriate care to the patient population served.
™¦ Reports to work on time as scheduled; adheres to policies regarding notification of absence.
™¦ Attends all mandatory in-services and staff meetings.
™¦ Represents the organization in a positive and professional manner.
™¦ Complies with all organizational policies regarding ethical business practices.
™¦ Communicates the mission, ethics, and goals of the hospital, as well as the focus statement of the department.
™¦ Maintains current licensure/certification for position, if applicable.
™¦ Consistently demonstrates Guest Relation's skills to patients, physicians, visitors, employees, and any other individuals with whom they may come in contact.
™¦ Consistently follows departmental and hospital Health, Safety, Security, Hazardous Materials policies and procedures.
™¦ HIPAA: Conduct job responsibilities in accordance with HIPAA privacy laws, follow hospital policy in provision of patient confidentiality. Able to identify patient confidentiality issues and reports to proper hospital personnel immediately.
™¦ Compliance: Conducts job responsibilities in accordance with standards set forth in Kindred's Code of Conduct, Kindred policy and procedures, applicable federal and state laws, and applicable standards.

Language Skills:
™¦ Able to communicate effectively in English, both verbally and in writing.
™¦ Additional languages preferred.

Skills:
™¦ Basic computer knowledge.
™¦ Knowledge of basic equipment.
™¦ Appropriate telephone communication skills.

Physical and Safety Requirements:
™¦ Ability to clearly and effectively communicate with all constituents (patients, families, peers, and other healthcare team members) as needed.
™¦ Willingness to work beyond normal working hours when necessary.
™¦ Must be able to drive, stand, bend, lift and move intermittently throughout day.
™¦ Must be able to cope with the mental and emotional stress of the position.
™¦ Must possess sight/hearing senses or use prosthetics that will enable these senses to function adequately, so that the requirements of this position can be fully met.
™¦ Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position without compromising patient care.

Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 additional sites of care across the healthcare continuum, such as acute rehabilitation units, outpatient centers and post-acute care facilities. We believe that success is achieved through talented people. We want to create places where employees want to work, with opportunities to pursue meaningful and satisfying careers that truly make a difference in communities across the country.