Marketing Coordinator

Job Title: Marketing Coordinator
Job Type: FT, On-site

Salary Range: $71,177 - $96,096

Your experience matters Ashley Regional Medical Center

At Ashley Regional Medical Center Hospital, we are committed to empowering and supporting a diverse and determined workforce who can drive quality, scalability, and significant impact across our hospitals and communities. In your role, you'll support those that are in our facilities who are interfacing and providing care to our patients and community members. We believe that our collective efforts will shape a healthier future for the communities we serve.

How you'll contribute

The Coordinator, Communications & Marketing, manages internal and external communications and community engagement strategies for Facility and its affiliated entities under the supervision of Chief Executive Office. The coordinator is responsible for working collaboratively with corporate and local teams to ensure all advertisements, communications, collateral materials, and activities accurately reflect and support local and corporate brand and message expectations. The coordinator has a dotted line reporting relationship with the corporate Marketing and Communications teams.

To perform this job, an individual must perform each essential function satisfactorily with or without reasonable accommodation.

• Work collaboratively with CEO, corporate marketing and communications teams and local leadership to develop annual plan that strengthens local brand position and reputation and drives patient acquisition and growth.

• Develop and implement strategies including internal communications (employees and physicians), public relations, earned media, owned media, sponsorships and community events.

• Coordinate advertising and paid media strategies with corporate marketing department with emphasis on targeted digital B2C and B2B media and engagement campaigns.

• Maintain digital platforms for hospital and practices, including websites, social media, physician directory and online listings to ensure information is up-to-date, compliant and consumer-oriented at all times.

• Support online reputation management program.

• Foster community relations and partnerships on behalf of the hospital and in support of the hospital's growth initiatives and reputation management

• Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.

• Serve as media contact, spokesperson, and Facility Public Information Officer (PIO) as appropriate, coordinating strategy with division director and corporate communications team for more complex situations.

• Meet regularly with CEO, hospital and medical group leadership, and growth & outreach liaison to ensure alignment on market priorities, market share, market dynamics, identify new growth strategies and mitigate reputational risk.

• Provide regular reporting of activities, key initiatives, performance indicators, and metrics for leadership and stakeholders.

• Monitor patient acquisition and engagement tools and platforms, including provider referral lines and health risk assessments.

• Manage annual department budget in partnership with corporate marketing team.

• Support the corporate communications and marketing departments on additional enterprise projects and tasks, as needed.

• Regular and reliable attendance.

• Perform other duties as assigned.

Qualifications and requirements

Education: Bachelor's Degree (Communications, Marketing or Public Relations-related field)

Experience: Communications and Marketing experience preferred

About Us Ashley Regional Medical Center
Ashley Regional Medical Center is a hospital located in Vernal, UT, and is part of Lifepoint Health, a diversified healthcare delivery network committed to making communities healthier® with acute care, rehabilitation, and behavioral health facilities from coast to coast. From your first day to your next career milestone-your experience matters

EEOC Statement

"Ashley Regional Medical Center is an Equal Opportunity Employer. Ashley Regional Medical Center is committed to Equal Employment Opportunity for all applicants and employees and complies with all applicable laws prohibiting discrimination and harassment in employment."

Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 additional sites of care across the healthcare continuum, such as acute rehabilitation units, outpatient centers and post-acute care facilities. We believe that success is achieved through talented people. We want to create places where employees want to work, with opportunities to pursue meaningful and satisfying careers that truly make a difference in communities across the country.