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Your next career move matters. We invite you to explore open positions at Bluegrass Community Hospital, which is part of Lifepoint Health, a diversified healthcare delivery network committed to making communities healthier® and creating places where employees want to work. Whether you’re an experienced professional or just beginning your career, you’ll find opportunities to use your skills and expertise.

Outreach Marketing Comm Coord

Versailles, Kentucky

Req ID 7421-1076 Post Date Jan. 29, 2025 CategoryManagement and Supervisors FacilityBluegrass Community Hospital
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About Us

Lifepoint Health’s Central Kentucky market is comprised of four acute care, community-based hospitals, with over 50 outpatient clinics that provide comprehensive healthcare in the Bluegrass region. Bluegrass Community Hospital (Versailles, KY), Bourbon Community Hospital (Paris, KY), Clark Regional Medical Center (Winchester, KY), and Georgetown Community Hospital (Georgetown, KY) are committed to our mission of making communities healthier. As an integrated network, our facilities have the ability and resources to develop opportunities for professional growth and advancement to accomplish your career goals. We take pride in personalized patient care backed by high-quality designations to support a culture of safety for both employees and patients. Get back to the heart of your community by caring for your neighbors -- join our team today!

A Career with Us Offers:

·        Newly Adjusted Competitive Pay Rates  

·        Paid Time Off (PTO)        

·        Extended Illness Benefit (EIB)     

·        Flexible Spending Accounts (FSA)             

·        Choice of Insurance Plans (Health, Dental, Vision, Life)    

·        Educational Assistance  

·        Bereavement Leave

·        401(k) Match

·        Free Parking

ESSENTIAL FUNCTIONS:  To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation. 

 

·        Work collaboratively with Marketing Direction, division director, corporate marketing and communications teams and local leadership to develop annual plan that strengthens local brand position and reputation and drives patient acquisition and growth.

·        Develop and implement strategies including internal communications (employees and physicians), public relations, earned media, owned media, sponsorships and community events.

·        Coordinate advertising and paid media strategies with corporate marketing department with emphasis on targeted digital B2C and B2B media and engagement campaigns.

·        Maintain digital platforms for hospital and practices, including websites, social media, physician directory and online listings to ensure information is up-to-date, compliant and consumer-oriented at all times.

·        Support online reputation management program.

·        Foster community relations and partnerships on behalf of the hospital and in support of the hospital’s growth initiatives and reputation management

·        Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.

·        Serve as media contact, spokesperson, and Facility Public Information Officer (PIO) as appropriate, coordinating strategy with division director and corporate communications team for more complex situations.

·        Meet regularly with CEO, hospital and medical group leadership, and growth & outreach liaison to ensure alignment on market priorities, market share, market dynamics, identify new growth strategies and mitigate reputational risk.
Provide regular reporting of activities, key initiatives, performance indicators, and metrics for leadership and stakeholders.

·        Regular and reliable attendance.

·        Perform other duties as assigned.


KNOWLEDGE, SKILLS & ABILITIES: The requirements listed below are representative of the knowledge, skills and/or abilities required.

 

Education: Bachelor's Degree (Journalism, Communications, Marketing or Public Relations-related field)

 

Experience: Entry level with healthcare marketing experience preferred.

 

Skills and Abilities:

 

·        Business Mathematical Skills -- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.

·        Social Media Skills: Create engaging content to represent hospitals and all medical group offices.

·        Copy Writing/Editing: Author collateral pieces, press releases, social media posts, articles, internal memos and more.

·        Photography/Videography: Have proficient skills in photography and videography.

·        Graphic Design: Be proficient in graphic design software (Adobe, Canva, etc.)

·        Moderate Computers Skills: Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, cloud-based technologies, content management systems, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.

·        Department Specific Impact -- Decisions impact the management and operations within a department. May contribute to business and operational decisions that affect the department.

·        Moderate Independent Judgement -- Results are defined; sets personal goals and determines how to achieve results with few or no guidelines to follow; supervisor/manager provides broad guidance and overall direction.

·        Project Management -- Handle multiple projects simultaneously including task delegation, project oversight, and resource allocation.


Equal opportunity and affirmative action employers and are looking for diversity in candidates for employment: Minority/Female/Disabled/Protected Veteran
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