Skip to main content
Search Jobs

Recruitment Fraud Notice

Your next career move matters. We invite you to explore open positions at Memorial Medical Center, which is part of Lifepoint Health, a diversified healthcare delivery network committed to making communities healthier® and creating places where employees want to work. Whether you’re an experienced professional or just beginning your career, you’ll find opportunities to use your skills and expertise. Looking for nursing career opportunities? Please visit here.

Marketing Coordinator Marketing & Communications

Las Cruces, New Mexico

Req ID 7416-13380 Post Date Oct. 31, 2024 CategoryManagement and Supervisors FacilityMemorial Medical Center
Apply

Who We Are 

People are our passion and purpose. Come work where you are appreciated for who you are not just what you can do. Memorial Medical Center is a 199-bed hospital offering a spectrum of care, including diagnostic, therapeutic, and rehabilitative services, both on an inpatient and outpatient basis. 

Where We Are 

From national parks and monuments to one of the top-rated farmer’s markets in the country, Las Cruces offers a world filled with natural wonder, year-round excitement, and historic proportions of fun. We are known for our safe and affordable living conditions, outstanding educational system, and friendly people. 

Why Choose Us

    • Health (Medical, Dental, Vision) and 401K Benefits for full-time employees
    • Competitive Paid Time Off / Extended Illness Bank package for full-time employees
    • Employee Assistance Program – mental, physical, and financial wellness assistance
    • Tuition Reimbursement/Assistance for qualified applicants
    • Professional Development and Growth Opportunities
    • And much more… 

Position Summary 

The Coordinator, Communications & Marketing, manages internal and external communications and community engagement strategies for Memorial Medical Center and Los Alamos Medical Center, and their affiliated entities under the supervision of a regional Director. The Coordinator is responsible for working collaboratively with corporate and local teams to ensure all advertisements, communications, collateral materials, and activities accurately reflect and support local and corporate brand and message expectations. The Coordinator has a dotted line reporting relationship to the corporate Marketing and Communications teams.

This position is based at Memorial Medical Center in Las Cruces but also supports Los Alamos Medical Center in Los Alamos, NM.

Essential functions:

    • Work collaboratively with division director, corporate marketing and communications teams and local leadership to develop annual plan that strengthens local brand position and reputation and drives patient acquisition and growth.
    • Develop and implement strategies including internal communications (employees and physicians), public relations, earned media, owned media, sponsorships and community events.
    • Coordinate advertising and paid media strategies with corporate marketing department with emphasis on targeted digital B2C and B2B media and engagement campaigns.
    • Maintain digital platforms for hospital and practices, including websites, social media, physician directory and online listings to ensure information is up-to-date, compliant and consumer-oriented at all times.
    • Support online reputation management program.
    • Foster community relations and partnerships on behalf of the hospital and in support of the hospital’s growth initiatives and reputation management
    • Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.
    • Serve as media contact, spokesperson, and Facility Public Information Officer (PIO) as appropriate, coordinating strategy with division director and corporate communications team for more complex situations.
    • Meet regularly with CEO, hospital and medical group leadership, and growth & outreach liaison to ensure alignment on market priorities, market share, market dynamics, identify new growth strategies and mitigate reputational risk.
    • Provide regular reporting of activities, key initiatives, performance indicators, and metrics for leadership and stakeholders.
    • Monitor patient acquisition and engagement tools and platforms, including provider referral lines and health risk assessments.
    • Manage annual department budget in partnership with corporate marketing team.
    • Support the corporate communications and marketing departments on additional enterprise projects and tasks, as needed.
    • Regular and reliable attendance.
    • Perform other duties as assigned.

Minimum Qualifications 

    • Minimum Education:  Bachelor's degree in Journalism, Communications, Marketing or Public Relations or related field. 
    • Minimum Experience:  Entry level. One (1) to Two (2) years of experience in marketing preferred.

EEOC Statement

Memorial Medical Center is committed to providing Equal Employment Opportunities for all applicants and employees and complies with all applicable laws prohibiting discrimination against any employee or applicant for employment because of color, race, sex, age, religion, national origin, disability, genetic information, gender identity, sexual orientation, veterans' status or any other basis protected by applicable federal, state or local law.


Equal opportunity and affirmative action employers and are looking for diversity in candidates for employment: Minority/Female/Disabled/Protected Veteran
Apply

Explore This Location

Explore This Location

Learn More

In the news

You have no recently viewed jobs

You have no saved jobs

Let’s Connect! Talent Community

From roles that are right for you to new opportunities, we’ll keep you up to date with job openings and more in our newsletter. Already a member? Click here

Interested InSelect a job category from the list of options. Select a location from the list of options. Finally, click “Add” to create your job alert.